Life Cycle Management
Optimizing the economic potential of a brand in terms of duration and profitability is the most cost-effective way for marketing professionals to increase revenues, and is a constant focus of brand management professionals. The development of indication expansion, new devices and/or formulations, new dosage forms, combination therapies, biosimilars and biobetters, prescription-to-OTC switch, and co-marketing/acquisition strategies are the most common life cycle management strategies pursued by companies.
Typically, these strategies allow a life science company to expand its patent pool and extend the technology’s market exclusivity.
The key to an effective life cycle management strategy is to have a strong multi-disciplinary team with the appropriate expertise and ability to coordinate the legal, regulatory, commercial and scientific aspects of it. The Atheln team can assist you in all of these areas.